Back to All Events

XLIVE eSports Summit

CONNECTING BRANDS WITH FANS – THE MATURATION OF SPONSORSHIP ACTIVATION IN THE FAST MOVING WORLD OF ESPORTS

XLIVE eSports Conference Panel (Photo: XLIVE)

XLIVE eSports Conference Panel (Photo: XLIVE)

http://xlivecon.com/esports/

 

At prices well below the current market value of most professional and college sports sponsorships, both endemic and non-endemic brands are turning to eSports teams, leagues and tournaments as a cost-effective solution to connecting with the valuable 18-35 demographic as their disposable income continues to rise.  

We’ll dive into the latest trends and best practices for eSports sponsorship activations while explaining how brands are developing relationships with eSports stakeholders for long-term business development partnerships.