TNL eSports Brand Tracker 042: Snickers and E LEAGUE

TNL eSports Brand Tracker 042: Snickers and E LEAGUE

TNL eSports Brand Tracker 042: Snickers (Photo: Turner)

TNL Take: Following Arby's, Buffalo Wild Wings, Credit Karma, Domino's; the Turner Ad Sales team continues it's Non-Endemic Brand deals now unveiling Snickers as the "Official Chocolate Bar" of E LEAGUE.

Outside of the usual commercials and call outs, Snickers gets a deeper integration. In addition to sponsoring the pre-game show, Snickers will also get “You’re Not You When You’re Hungry” Moments airing post-game every week showcasing the best bloopers of the week.

Also other Ad Spots will only air between breaks along side of E LEAGUE's scrolling ticker highlighting stats and additional information.

Pretty cool.

What's even more interesting is that Snickers chose Counter-Strike having been relatively non-FPS in their previous endeavors. 

Here are the last 4 Activations in EA Madden NFL:

EA Madden NFL 10

TNL eSports Brand Tracker 042: Snickers (Photo: YouTube)

EA Madden NFL 15

TNL eSports Brand Tracker 042: Snickers (Photo: EA)

EA Madden NFL 16

TNL eSports Brand Tracker 042: Snickers (Photo: Snickers)

EA Madden NFL 16 Mobile

TNL eSports Brand Tracker 042: Snickers (Photo: EA Madden Mobile)

 

Interesting change of direction.