TNL eSports Brand Tracker 042: Snickers and E LEAGUE
TNL Take: Following Arby's, Buffalo Wild Wings, Credit Karma, Domino's; the Turner Ad Sales team continues it's Non-Endemic Brand deals now unveiling Snickers as the "Official Chocolate Bar" of E LEAGUE.
Outside of the usual commercials and call outs, Snickers gets a deeper integration. In addition to sponsoring the pre-game show, Snickers will also get “You’re Not You When You’re Hungry” Moments airing post-game every week showcasing the best bloopers of the week.
Also other Ad Spots will only air between breaks along side of E LEAGUE's scrolling ticker highlighting stats and additional information.
What's even more interesting is that Snickers chose Counter-Strike having been relatively non-FPS in their previous endeavors.
Here are the last 4 Activations in EA Madden NFL:
EA Madden NFL 10
EA Madden NFL 15
EA Madden NFL 16
EA Madden NFL 16 Mobile
Interesting change of direction.