TNL ESPORTS BRAND TRACKER 046: FYM Hot Sauce and compLexity
TNL Take: No you read that correctly.
A hot sauce company has partnered with one of NA's biggest eSports teams, compLexity.
There weren't many details on the Sponsorship but I think there's a cooler story here.
FYM started out as a Kickstarter project back in 2014. This is actually their second eSports team partnership having first worked with DOTA 2 squad Team NP back in October.
compLexity GM Kyle Bautista said that he saw the FYM on the front page of Reddit and then again not only talking about eSports sponsorships - but trolling on Reddit - and realized he got the eSports opportunity.
That's so awesome.
I root for the underdog and to those that say I'm going to do something no matter what it takes.
Well done FYM.