TNL eSports Brand Tracker 002: Adidas Sponsors MLS All-Star Game

TNL ESPORTS BRAND TRACKER 002: Adidas Sponsors MLS All-Star Game

Next Level Take: Another big name Non-Endemic Brand sponsor invests in eSports with Adidas sponsoring a FIFA 16 tournament during this weekend’s MLS All-Star game.

The astonishing thing is that this is Adidas’ first foray into eSports in the US. They were actually one of the earliest sponsors in eSports going back 7 years with 4 investments via Copenhagen Wolves, Mousesports, SK Gaming and ESL: