TNL eSports Brand Tracker 009: Gillette's Gfinity eSports Soccer Tournament

TNL ESPORTS BRAND TRACKER 009: Gillette's Gfinity eSports Soccer Tournament

(Photo: Gfinity)

TNL Take: Another big Non-Endemic Brand invests in eSports with P&G's Gillette sponsoring Gfinity's Pro Evo Soccer tournament.

It's great to see support from a major Brand and Soccer makes complete sense as Gillette used to be former FIFA sponsor.

(Photo: Gfinity)

But you have to be careful that the content association doesn’t overshadow the actual audience potential.

(Screenshot: Twitch)

I checked the tournament periodically and didn't see viewership past 500.

It's not that Soccer/PES/FIFA can't work as eSport game.

It just needs to be built up properly.