TNL ESPORTS BRAND TRACKER 009: Gillette's Gfinity eSports Soccer Tournament
It's great to see support from a major Brand and Soccer makes complete sense as Gillette used to be former FIFA sponsor.
But you have to be careful that the content association doesn’t overshadow the actual audience potential.
I checked the tournament periodically and didn't see viewership past 500.
It's not that Soccer/PES/FIFA can't work as eSport game.
It just needs to be built up properly.