TNL ESPORTS BRAND TRACKER 010: Soylent and eSports Arena
TNL Take: I always love seeing new, innovative brands take the leap into eSports.
If you haven’t heard of Soylent, it’s basically a drink that replicates a nutritious meal at about $3 each. You can see why this audience would be perfect for Soylent: Quick, cheap and gets you full so you can keep gaming.
There was no info on this, so I don’t have the details on the overall partnership with eSports Arena, but Soylent did tell me that “eSports is a segment we’re interested in”. In addition to being mentioned on eSports Arena’s Twitter, the most prominent features were product placement on the Analyst desk and In Game logo.
This is not Soylent’s first venture into eSports — last year they sponsored the ESL ESEA Pro League and ESL One Event at Madison Square Garden.
Looking forward to seeing them do more this year.