TNL ESPORTS BRAND TRACKER 012: Turtle Wax and Optic Gaming
TNL Take: This. Is. Awesome. Turtle Wax just announced their partnership with Optic Gaming.
It's amazing because this is the 2nd Non-Endemic brand partnership for Optic after Pepsi just last month.
What’s great is that Turtle Wax is sticking to what I mentioned last week: Be Authentic. Have a conversation.
The Optic House garage will be fully branded where the team regularly posts videos and content marketing during the team’s many road trips. You think this audience doesn’t like cars? Optic’s former captain and eSports Superstar Nadeshot recently traded in his $140,000 BMW i8 for a Mercedes Benz G63 AMG.
What’s been the reaction so far?
Take this for what it’s worth but I checked the @TurtleWax Twitter account over the last month and the tweet with the most Likes had 28.
11 hours after the partnership being announced, this tweet has 556: