TNL ESPORTS BRAND TRACKER 014: T-Mobile and Live Streaming
TNL Take: This one is a head scratcher.
T-Mobile recently announced a Gaming live streaming partnership which doesn't dock users for data under their Binge On program.
YouTube Gaming and DailyMotion Games make sense and fit’s in with T-Mobile’s larger Gaming/eSports strategy of which they’re the clear leader in the Telco space. In fact both League of Legends and Hearthstone are mentioned in the first line of the Press Release.
Including Azubu content at this time is a bit risky.
They’re in a little brawl over a community based gaming wiki site (don’t worry about that) but more importantly; I’m not sure if they can compete in the US even with the large amount of funding raised, the exits of others in the space and a few whispers being said in the industry about their survival.
For simple perspective, Azubu doesn’t even register in Quantcast for traffic estimates. Will be interesting to revisit this 6 months from now.