TNL ESPORTS BRAND TRACKER 026: Sennheiser and Team Sponsorships
TNL Take: Apple bought Beats for $3.2B last year.
The US Head/Earphone market is estimated at $13B+ this year.
There's a lot of money to made here and Gaming has had Endemic Brands for a long time. Now the larger players want a piece of this pie.
Sennheiser is upping their investment in eSports with two new team sponsorships: