TNL eSports Brand Tracker 026: Sennheiser and Team Sponsorships

TNL ESPORTS BRAND TRACKER 026: Sennheiser and Team Sponsorships

TNL eSports Brand Tracker 026: Sennheiser (Photo: Sennheiser)

TNL Take: Apple bought Beats for $3.2B last year.

The US Head/Earphone market is estimated at $13B+ this year.

There's a lot of money to made here and Gaming has had Endemic Brands for a long time. Now the larger players want a piece of this pie.

While Dolby doesn't make hardware themselves, they've already invested in eSports with an Overwatch tournament.

Sennheiser is upping their investment in eSports with two new team sponsorships:

Method Gaming

TNL eSports Brand Tracker 026: Sennheiser (Photo: Method Gaming)

Reunited Gaming

This is in addition to Sennheiser's previous sponsorships of G2 eSports, Alliancemousesports and FlipSid3 Tactics.

Both Method and Reunited have Overwatch teams.

Anyone else starting to see a pattern here?