TNL ESPORTS BRAND TRACKER 036: General Mills
It looks like the second will be first.
Yahoo announced that General Mills' Reese's Puffs Brand will be the Presenting Sponsor for their new weekly one-hour live show Yahoo eSports Live.
Just as I also mentioned, the Sponsorship will include Branded segments during Yahoo eSports coverage of ESL One New York.
ESL had zero sales Brand or real strategy in the US and the Yahoo eSports deal fixes their problem immediately.
Expect a lot of Verizon/AOL/Yahoo/Xbox Brand relationships to take advantage of this new platform.