TNL ESPORTS BRAND TRACKER 036: General Mills
TNL eSports Brand Tracker 037: General Mills (Photo: General Mills)
It looks like the second will be first.
Yahoo announced that General Mills' Reese's Puffs Brand will be the Presenting Sponsor for their new weekly one-hour live show Yahoo eSports Live.
Yahoo eSports (Photo: Yahoo)
Just as I also mentioned, the Sponsorship will include Branded segments during Yahoo eSports coverage of ESL One New York.
ESL One Coming To Barclay's Center (Photo: Barclay's Center)
ESL had zero sales Brand or real strategy in the US and the Yahoo eSports deal fixes their problem immediately.
Expect a lot of Verizon/AOL/Yahoo/Xbox Brand relationships to take advantage of this new platform.