TNL eSports Brand Tracker 036: General Mills and Yahoo Sports

TNL ESPORTS BRAND TRACKER 036: General Mills

TNL eSports Brand Tracker 037: General Mills (Photo: General Mills)

TNL Take: Two weeks ago, I said that ESL's deal with Yahoo eSports boiled down to two things: Distribution and Ad Sales.

It looks like the second will be first.

Yahoo announced that General Mills' Reese's Puffs Brand will be the Presenting Sponsor for their new weekly one-hour live show Yahoo eSports Live.

Yahoo eSports (Photo: Yahoo)

Just as I also mentioned, the Sponsorship will include Branded segments during Yahoo eSports coverage of ESL One New York.

ESL One Coming To Barclay's Center (Photo: Barclay's Center)

ESL had zero sales Brand or real strategy in the US and the Yahoo eSports deal fixes their problem immediately.

Expect a lot of Verizon/AOL/Yahoo/Xbox Brand relationships to take advantage of this new platform.