TNL ESPORTS BRAND TRACKER 039: GEICO
TNL Take: I’m a huge fan of GEICO.
GEICO's creative is just amazing because they do the one thing that most Brands are afraid of:
Who would have guessed a camel talking about Hump Day on a Wednesday would be shared almost 4M times making it GEICO's most viral video?
Ice-T at a Lemonade stand? Genius.
GEICO has supported top North American eSports team Team SoloMid (TSM) for over a year now and looks like their partnership has been renewed.
Over the past month, GEICO has released a Web series exclusively dedicated to their TSM Sponsorship.
And true to GEICO's form - they're hilarious.
Not only is GEICO looking to be included in the 2016 TNL Top 5 Brands; checking the current TNL eSports Brand Tracker which hit 040, Geico is currently the only Insurance Brand to invest in eSports.
The 2016 US Market for Auto Insurance alone is a quarter Trillion dollars.
GEICO is planting an early leadership stake in eSports.