TNL ESPORTS BRAND TRACKER 033: Hot Pockets
TNL Take: Hot Pockets may be permanently connected to Jim Gaffigan in my head.
Hot Pockets are awesome and now the Nestle owned Brand is moving into eSports. The company is sponsoring a two day event at eSports Arena in Santa Ana featuring top YouTuber's playing a variety of games.
In addition to eSports Arena, Hot Pockets will also be doing a Twitch live stream with announcer's calling the tournaments.
They even had a design agency make a custom GIF Photo Booth just for the event.
Great overall execution with Hot Pocket's first eSports investment.
In the "microwaveable pizza type product" category, Hot Pockets was actually second.
General Mill's Totino's Pizza Rolls Brand had a Call of Duty $50K Tournament in November 2015 - hence why not in TNL eSports Brand Tracker for 2016.