TNL ESPORTS BRAND TRACKER 004: AUDI AND ASTRALIS
TNL Take: About 10 days ago, I noticed the following tweet from Danish eSports team Astralis:
An hour later, Astralis confirmed the partnership with Audi:
While few details of the partnership have been revealed, the team and Athlete's Social Media accounts have been doing plenty of promotion with Astralis even being chauffeured to this weekend's ELEAGUE Major in the Audi Q7:
There were also some rumors of a $750,000 price tag.
I'm calling BS on that number.
Currently the partnership is only for the current ELEAGUE Major and DreamHack Las Vegas next month. Considering this deal came through Audi Denmark and looks to be a very short promotion, the $750,000 figure is way too high.
This isn't Audi's first foray into eSports either having sponsored the 24 Hours Of Le Mans event last year.
The last Auto and eSports team Sponsorship was between Nissan and Team Curse/Team Liquid which started in 2013 - but no longer.