100+ Brands Have Invested In eSports: Q3 2017 Brand Tracker

100+ BRANDS HAVE INVESTED IN ESPORTS: Q3 2017 BRAND TRACKER

100+ Brands Have Invested In eSports: Q3 2017 Brand Tracker (Infographic: Jordan Fragen)

100+ Brands Have Invested In eSports: Q3 2017 Brand Tracker (Infographic: Jordan Fragen)

TNL Take: Through all of 2016, there were 50+ Non-Endemic Brands that invested within eSports

Now through Q3 of 2017, we have doubled the number of Brands investing with 100+.

 

KEY TAKEAWAYS:

  • AUTO: Became one of the fastest growing categories for the quarter with two large deals done via Mercedes-Benz and BMW

 

  • APPAREL: Saw the largest increase in total of Brands within the category and expect more activity as we hit the holiday period and begin 2018

 

  • VENUES: Venues such as Casinos (Palms) and Hotels (The Loop) also made their first appearance on the list

 

  • TELCO: Continued to show strength in the space with renewals (Comcast Xfinity) and several team deals and the League of Legends 2017 World Championship with T-Mobile

 

  • CPG: Also saw several renewals (Brisk, Gillette) along with new additions (Nissin, Betty Crocker)

 

The Q3 2017 Brand Tracker list:

 

APPAREL

Puma

Jack and Jones

quint

Feetz

 

AUTO

Mercedes Benz

BMW

Hyundai

 

BEVERAGE

Coco Fuzion 100

Coke Zero

 

CPG

Snakmandoo

Yogi Yalla

Nissin Cup O Noodles

Brisk

Betty Crocker / Gushers

iBar

 

ENTERTAINMENT

The Kingsman

 

MISC.

Sennheiser

mvave.au

Panzerglass

Leesa

StarLucK

Loto-Québec

 

RESTAURANT

Sugar Bun

Chipotle

Bubba Burger

 

TELCO

T-Mobile

Comcast Xfinity

Toshiba

Telefonica

MyDealz

GoDaddy

Bell Canada

IKAN

OVH Canada

 

VENUE

Palms

Loop Hotels

EventsDC