TNL Esports Brand Tracker 108: Cheez It

TNL ESPORTS BRAND TRACKER 108: CHEEZ IT

TNL Esports Brand Tracker 108: Cheez It and ELEAGUE (Photo: ELEAGUE)

TNL Take: Turner's ELEAGUE expands further into Non-Endemic brands with a partnership with Kellogg's Cheez It. 

The integration has the usual in broadcast elements on both digital and TV:

and Social Media as well:

Watching tonight on Twitch or YouTube? Get ready for a new experience! It's ya boys @followddk and @jamesbardolph bringing the flavor. pic.twitter.com/9zKLK7OnyO

— ELEAGUE (@ELEAGUETV) October 14, 2017

However the program goes much deeper with a Cheez It Player Lounge used for pre and post game interviews with additional distribution like the tweet above and YouTube video below.

CPG will end 2017 as one of the fastest growing brand categories within esports.