TNL Esports Brand Tracker 107: Wendy's

TNL ESPORTS BRAND TRACKER 107: WENDY'S

TNL Brand Tracker 107: Wendy's and EA Madden NFL (Photo: Twitter Blocky)

TNL Brand Tracker 107: Wendy's and EA Madden NFL (Photo: Twitter Blocky)

TNL Take: Welcome Wendy's to the esports pool.

This past week saw the company enter esports with a partnership with EA and their Madden Club Championship Series.

Previous brands have included Gillette, Pepsi, Buffalo Wild Wings, and Snickers to name a few.

TNL Esports Brand Tracker 107: Wendy's and EA Madden NFL (Photo: Twitter xxxBalkino6xxx)

TNL Esports Brand Tracker 107: Wendy's and EA Madden NFL (Photo: Twitter xxxBalkino6xxx)

While Wendy's sponsorship integration of the Miami Dolphins leg of the Club Championship wasn't anything out of the ordinary; it's great to see another brand enter the esports ecosystem.