TNL ESPORTS BRAND TRACKER 005: DOLLAR SHAVE CLUB AND ELEAGUE
TNL Take: Most young men start shaving around the age of 15.
Assuming a life expectancy of 80, that's 65 years of potential revenue, with a ridiculous LTV (Lifetime Value) and makes sense for CPG Brands to invest in eSports with the core male audience.
Looks like Dollar Shave Club is doing just that.
During last week's ELEAGUE Major, I noticed their Sponsorship during the Finals match between Astralis and Virtus Pro in the screenshot above.
There was no PR from Turner or Dollar Shave Club on this, so not much more info or details on the partnership. Dollar Shave Club isn't a small Brand either having been bought by behemoth Unilever last year for a cool Billion.
This isn't Unilever's first foray into eSports having sponsored eSports teams Cloud9 and Team Solo Mid via their Axe Brand investment.
2017 will be the year that CPG Brands break out as a leading Ad vertical.