TNL eSports Brand Tracker 011: Gillette and Madden Club Series

TNL ESPORTS BRAND TRACKER 011: GILLETTE AND MADDEN CLUB SERIES

Madden Club Series Patriots Championship (Photo: Patriots Website)

Madden Club Series Patriots Championship (Photo: Patriots Website)

“The Madden Club Series, presented by Gillette!”

Bob Socci, host of the Patriots Club Series Championship (Photo: Youtube)

Bob Socci, host of the Patriots Club Series Championship (Photo: Youtube)

This is probably the cheapest it will cost a company to get Bob Socci, the “Voice of the Patriots,” to scream out a Brands name multiple times for FIVE hours. 

While Gillette also sponsors the stadium, just like CenturyLink sponsors the Seahawk’s stadium, Gillette really seems to be using the Patriots’ Madden Club Series qualifier to push the brand, rather than the stadium.

They have their logo on every single screenshot of this qualifier.

Rotating banner advertisement (Photo: Youtube)

Rotating banner advertisement (Photo: Youtube)

Drive of the Game (Photo: Youtube)

Drive of the Game (Photo: Youtube)

Don’t believe me?

Lower Thirds advertisement (Photo: Youtube)

Lower Thirds advertisement (Photo: Youtube)

Commentators information advertisement (Photo: Youtube)

Commentators information advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

Match information advertisement (Photo: Youtube)

Match information advertisement (Photo: Youtube)

No other brand had ever advertised on this screen during any Club Series Championship.

Player breakdown advertisement (Photo: Youtube)

Player breakdown advertisement (Photo: Youtube)

Even before the matches began, Gillette was present. 

Match countdown advertisement (Photo: Youtube)

Match countdown advertisement (Photo: Youtube)

The Patriots and Gillette had probably the deepest integration of any Brand in the Club Series along with their other partners, Friendlies and Buffalo Wild Wings.

 

Well played Pats.