TNL ESPORTS BRAND TRACKER 011: GILLETTE AND MADDEN CLUB SERIES
“The Madden Club Series, presented by Gillette!”
This is probably the cheapest it will cost a company to get Bob Socci, the “Voice of the Patriots,” to scream out a Brands name multiple times for FIVE hours.
While Gillette also sponsors the stadium, just like CenturyLink sponsors the Seahawk’s stadium, Gillette really seems to be using the Patriots’ Madden Club Series qualifier to push the brand, rather than the stadium.
They have their logo on every single screenshot of this qualifier.
Don’t believe me?
No other brand had ever advertised on this screen during any Club Series Championship.
Even before the matches began, Gillette was present.
The Patriots and Gillette had probably the deepest integration of any Brand in the Club Series along with their other partners, Friendlies and Buffalo Wild Wings.
Well played Pats.