TNL ESPORTS BRAND TRACKER 012: PEPSI AND MADDEN CLUB SERIES
Out of the eight Madden Club Series championships, only three (Patriots, Steelers, 49ers) had a "presenting" sponsor. Of those three, two came from Pepsi/Pepsi Zero.
Pepsi also threw in a sponsorship of the Minnesota Vikings championship series.
It's obvious Pepsi saw some value in the association with both eSports and directly to NFL franchises.
The activations themselves were rather standard, from the rotating banner ad seen in every championship...
...player camera backdrops
...and countdown clocks.
Of course, Pepsi was available for the casters to drink
While your standard sponsorship, having Pepsi involved in three of the Madden Club Series events and their continued support of eSports across the board is great to see.