TNL eSports Brand Tracker 012: Pepsi and Madden Club Series

TNL ESPORTS BRAND TRACKER 012: PEPSI AND MADDEN CLUB SERIES

49ers Club Series Championship advertisement (Photo: 49ers website)

49ers Club Series Championship advertisement (Photo: 49ers website)

Out of the eight Madden Club Series championships, only three (Patriots, Steelers, 49ers) had a "presenting" sponsor. Of those three, two came from Pepsi/Pepsi Zero.

Steelers Club Series Championship advertisement (Photo: Steelers website)

Steelers Club Series Championship advertisement (Photo: Steelers website)

Pepsi also threw in a sponsorship of the Minnesota Vikings championship series.

Vikings rotating banner advertisement (Photo: Youtube)

Vikings rotating banner advertisement (Photo: Youtube)

It's obvious Pepsi saw some value in the association with both eSports and directly to NFL franchises.

Player camera advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

The activations themselves were rather standard, from the rotating banner ad seen in every championship...

Steelers rotating banner advertisement (Photo: Youtube)

Steelers rotating banner advertisement (Photo: Youtube)

...player camera backdrops

Player camera advertisement (Photo: Youtube)

Player camera advertisement (Photo: Youtube)

...and countdown clocks.

Countdown clock advertisement (Photo: Youtube)

Countdown clock advertisement (Photo: Youtube)

Of course, Pepsi was available for the casters to drink

Pepsi Drink Madden
Convenient product placement (Photos: Youtube)

Convenient product placement (Photos: Youtube)

 

While your standard sponsorship, having Pepsi involved in three of the Madden Club Series events and their continued support of eSports across the board is great to see.