TNL ESPORTS BRAND TRACKER 014: NOCO AND MADDEN CLUB SERIES
TNL Take: Let’s try this exercise again. NOCO. Who are they, what do they do, don’t use Google?
Nothing? No idea? Perfect, they have a great opportunity then.
For reference, NOCO is a long-time partner of the Buffalo Bills - they’re an energy company that also runs a series of convenience stores in the Northeast USA/Canada area.
There really wasn’t much done with the brand during the Buffalo Bills Madden Club Series Championship except the banner advertisement (Above) and logo on a bracket (Below).
Not even a verbal mention of the brand by either of the commentators. Former Bills player turned CBS analyst Steve Tasker was on location - why not have him run down to a NOCO store or something?
As always, great to see another new Brand enter eSports and hopefully a test for a deeper sponsorship next time.