TNL eSports Brand Tracker 014: NOCO and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 014: NOCO AND MADDEN CLUB SERIES

NOCO (Photo: NOCO)

NOCO (Photo: NOCO)

TNL Take: Let’s try this exercise again. NOCO. Who are they, what do they do, don’t use Google?

Nothing? No idea? Perfect, they have a great opportunity then.

For reference, NOCO is a long-time partner of the Buffalo Bills - they’re an energy company that also runs a series of convenience stores in the Northeast USA/Canada area.

Rotating banner advertisement (Photo: Youtube)

Rotating banner advertisement (Photo: Youtube)

 There really wasn’t much done with the brand during the Buffalo Bills Madden Club Series Championship except the banner advertisement (Above) and logo on a bracket (Below).

Bracket advertisment (Photo: Youtube)

Bracket advertisment (Photo: Youtube)

Not even a verbal mention of the brand by either of the commentators. Former Bills player turned CBS analyst Steve Tasker was on location - why not have him run down to a NOCO store or something?

As always, great to see another new Brand enter eSports and hopefully a test for a deeper sponsorship next time.