TNL eSports Brand Tracker 015: Snickers and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 015: SNICKERS AND MADDEN CLUB SERIES

Snickers Video Ad (Photo: YouTube)

Snickers Video Ad (Photo: YouTube)

TNL Take: This isn’t Snickers’ first time around in eSports (or Madden). Their involvement in Turner’s ELEAGUE featured hilarious replays and their sponsorship of the Patriots Club Series Championship brought those back - except without the focus on being funny.

Snickers Replay Advertisment (Photo: YouTube)

Snickers Replay Advertisment (Photo: YouTube)

In addition to being the replay, they were also featured in rotating in-game banner ads

Snickers Rotating In-Game Banner (Photo: YouTube)

Snickers Rotating In-Game Banner (Photo: YouTube)

As well as featured in the player camera backdrop.

Player Camera Snickers Placement (Photo: YouTube)

Player Camera Snickers Placement (Photo: YouTube)

Nothing different than other EA Madden NFL Pro Team Club Series Brand integrations but there's one key factor here: Brand Renewals.

Having a Brand like Snickers support In-Game Advertising going back several years to their 3rd eSports Sponsorship shows continued belief in Gaming as a viable advertising platform.

 

We need more Brands like Snickers 🙏🏽