TNL ESPORTS BRAND TRACKER 015: SNICKERS AND MADDEN CLUB SERIES
TNL Take: This isn’t Snickers’ first time around in eSports (or Madden). Their involvement in Turner’s ELEAGUE featured hilarious replays and their sponsorship of the Patriots Club Series Championship brought those back - except without the focus on being funny.
In addition to being the replay, they were also featured in rotating in-game banner ads
As well as featured in the player camera backdrop.
Nothing different than other EA Madden NFL Pro Team Club Series Brand integrations but there's one key factor here: Brand Renewals.
Having a Brand like Snickers support In-Game Advertising going back several years to their 3rd eSports Sponsorship shows continued belief in Gaming as a viable advertising platform.
We need more Brands like Snickers 🙏🏽