TNL eSports Brand Tracker 016: First Student and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 016: FIRST STUDENT AND MADDEN PRO TEAM CLUB SERIES

First Student and Buffalo Bills Madden Pro Team Club Series (Photo: Buffalo Bills)

First Student and Buffalo Bills Madden Pro Team Club Series (Photo: Buffalo Bills)

What would be your first guess on what First Student does?

Student loans? Student housing?

Rotating banner advertisment (Photo: Youtube)

Rotating banner advertisment (Photo: Youtube)

Even after watching the entirety of the Bills Club Series Championship broadcast (5 hours), I still have no idea what they do.

The only thing I and the other viewers had to go off of was 1 instance where this line was said:

“Brought to you by First Student. First Student: Caring for students today, tomorrow, together."

That's Buffalo (Photo: YouTube)

That's Buffalo (Photo: YouTube)

What? I’m still confused.

First Student Countdown Clock Placement (Photo: YouTube)

First Student Countdown Clock Placement (Photo: YouTube)

Turns out they run charter buses.

While it’s great to see involvement from partners of traditional sports franchises, maybe some info on what the Brand actually does would help drive awareness.

 

You gotta start somewhere.