TNL eSports Brand Tracker 017: Spectrum and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 017: SPECTRUM AND MADDEN CLUB SERIES

Spectrum Video Ad During Madden Pro Team Club Series (Photo: YouTube)

Spectrum Video Ad During Madden Pro Team Club Series (Photo: YouTube)

TNL Take: Charter has been scaling up their involvement in traditional sports, especially due to their acquisition of brands with past sports sponsorships.

As a partner of the Kansas City Chiefs, Time Warner Cable worked with the NFL franchise to create a “Hall of Honor” within Arrowhead Stadium. With Time Warner Cable’s acquisition of Charter, which is now under the Spectrum Brand...

Rotating banner advertisement (Photo: YouTube)

Rotating banner advertisement (Photo: YouTube)

Spectrum is everywhere, even eSports.

Spectrum Replay Advertisement (Photo: YouTube)

Spectrum Replay Advertisement (Photo: YouTube)

They should be within eSports as a large amount of their rights to broadcast traditional sports events is a natural connection.

Spectrum Countdown Advertisement (Photo: YouTube)

Spectrum Countdown Advertisement (Photo: YouTube)

While their involvement in the Madden Club Series wasn’t huge, it’s still an interesting step.

Spectrum Placement In Player Camera (Photo: Kansas City Chiefs)

Spectrum Placement In Player Camera (Photo: Kansas City Chiefs)

With ATT's acquisition of Time-Warner (home to Turner's ELEAGUE) last year, there's precedence for more cable providers to enter the eSports space.