TNL ESPORTS BRAND TRACKER 017: SPECTRUM AND MADDEN CLUB SERIES
TNL Take: Charter has been scaling up their involvement in traditional sports, especially due to their acquisition of brands with past sports sponsorships.
As a partner of the Kansas City Chiefs, Time Warner Cable worked with the NFL franchise to create a “Hall of Honor” within Arrowhead Stadium. With Time Warner Cable’s acquisition of Charter, which is now under the Spectrum Brand...
Spectrum is everywhere, even eSports.
They should be within eSports as a large amount of their rights to broadcast traditional sports events is a natural connection.
While their involvement in the Madden Club Series wasn’t huge, it’s still an interesting step.
With ATT's acquisition of Time-Warner (home to Turner's ELEAGUE) last year, there's precedence for more cable providers to enter the eSports space.