TNL eSports Brand Tracker 023: T-Mobile and Twitch E3 eSports Arena

TNL ESPORTS BRAND TRACKER 023: T-MOBILE AND E3

E3 Arena.png

TNL Take: T-Mobile has been involved in Gaming for many years and I helped close their first social gaming sponsorship at Zynga.

T-Mobile Sponsorship In Zynga's Treasure Island (Photo: Zynga)

T-Mobile Sponsorship In Zynga's Treasure Island (Photo: Zynga)

Within eSports, T-Mobile sponsored team Evil Geniuses in 2014 and was part of ESL's event at Madison Square Garden in 2015.

T-Mobile and Evil Geniuses (Photo: Evil Geniuses)

T-Mobile and Evil Geniuses (Photo: Evil Geniuses)

In 2016, T-Mobile announced that their Binge On program would include content from YouTube Gaming, DailyMotion....and Azubu, which I called out as a risk at that time.

Azubu was sold in a firesale to Hitbox in May of this year.

Announced yesterday, T-Mobile's most recent partnership with Twitch at E3 looks a bit more promising.

T-Mobile will be the presenting sponsor for the Twitch eSports Arena at this year's E3 which will feature a fighting game genre tournament featuring Street Fighter V, TEKKEN 7, and Injustice 2.. 

In a smart move, each day of the 3 day activation will feature a different game.  T-Mobile is also allowing fans to vote for their MVP of each daily tournament as well via Twitter/Twitch hashtag #TMobileMVP.

 

Welcome back T-Mobile....now let's move more of that MLB budget over to eSports.