TNL ESPORTS BRAND TRACKER 023: T-MOBILE AND E3
TNL Take: T-Mobile has been involved in Gaming for many years and I helped close their first social gaming sponsorship at Zynga.
Within eSports, T-Mobile sponsored team Evil Geniuses in 2014 and was part of ESL's event at Madison Square Garden in 2015.
Azubu was sold in a firesale to Hitbox in May of this year.
Announced yesterday, T-Mobile's most recent partnership with Twitch at E3 looks a bit more promising.
T-Mobile will be the presenting sponsor for the Twitch eSports Arena at this year's E3 which will feature a fighting game genre tournament featuring Street Fighter V, TEKKEN 7, and Injustice 2..
In a smart move, each day of the 3 day activation will feature a different game. T-Mobile is also allowing fans to vote for their MVP of each daily tournament as well via Twitter/Twitch hashtag #TMobileMVP.
Welcome back T-Mobile....now let's move more of that MLB budget over to eSports.