TNL ESPORTS BRAND TRACKER 024: G2 ESPORTS AND VODAFONE
TNL Take: Top European team G2 eSports was one of the earliest Western teams to get sponsored by a Telco having worked with Vodafone last year with their League of Legends team.
Vodafone also launched a TV show on MTV that gave a peek into the lives of G2 Vodafone players.
What you have in your pocket or purse is the most powerful communication device ever invented to date.
It's shocking that more Telco brands's haven't invested in eSports considering it's literally their exact target audience and that Purchase Intent vs. Traditional Sports is higher. Come on in, the water is warm.