TNL eSports Brand Tracker 025: Vodafone and Mousesports

TNL ESPORTS BRAND TRACKER 025: VODAFONE AND MOUSESPORTS

TNL eSports Brand Tracker 025: Vodafone and Mousesports (Photo: Mousesports)

TNL eSports Brand Tracker 025: Vodafone and Mousesports (Photo: Mousesports)

TNL Take: No you're not seeing double.

Yes, Vodafone announced their renewal of their partnership with G2 eSports.

Vodafone looks to double down on their European investment by also sponsoring team Mousesports

Vodafone will be involved with all of Mousesports teams, which includes Counter-Strike, Street Fighter V, Dota 2 teams and Vainglory, the usual branded content and exclusively on Vodafone's "Featured" magazine.

 

Yes this deal focuses on Vodafone's high speed broadband access but the lines between a mobile, internet, and content are quickly being blurred.