TNL Take: Snickers has long been involved with gaming sponsorships and has had a strong relationship with EA Madden NFL going back to the 2010 game.
Snickers In EA Madden NFL 15 (Photo: EA Sports)
Snickers has also been partnering on the mobile gaming side of things with another integration in this years EA Madden NFL 18 Mobile.
Snickers In EA Madden Mobile 18 (Photo: EA Sports)
EA Madden NFL Club Series (Photo: EA Sports)
Making their third esports investment, Snickers announced last week that they have signed their first team level deal with FlyQuest Sports.
Snickers and FlyQuest Sports (Photo: FlyQuest Sports)
The sponsorship includes all of FlyQuest teams and is made up of several elements including:
- Jersey placement
- Team House presence
- MVP of the Match
- Onsite fan activations
- Branded content
- Weekly Fan Voting
Interesting that Snickers Sr. Brand Manager Michael Italia said that they were looking for teams "committed to League of Legends and Rocket League".
Now that teams are locked for the NA LCS, we will hopefully see more unique brand integrations to come.