TNL Take: Another week for Overwatch League and another brand partnership announced with Toyota. While Toyota in game placement was seen during Week 1 however the official announcement came last week.
The terms of the deal weren't revealed but based on other Overwatch League brand deals to date was fairly significant. Toyota's integration includes:
- In game broadcast integration
- Access Granted: A documentary style day-in-the-life of an Overwatch pro
- Vehicle presence onsite at the Blizzard Arena with the C-HR
Great news to see a huge brand like Toyota make the esports investment and Auto continues to be a hot category.