TNL Take: For a few years, GEICO has been the preeminent Insurance brand investing in esports. Recently, Progressive made the leap by partnering with the Esports Arena for several events.
State Farm will sponsor the 2018 NA LCS, World Championship, Mid-Season Invitational, and All-Star Event. In addition, there's also a State Farm Analyst desk offering expected analysis and play breakdowns.
Anytime a traditional sports brand enters esports is a win for the space and future ad deals.