TNL Take: Another year and another partnership with Mountain Dew and esports.
ESL and Mountain Dew announced their renewal for the third year of the Mountain Dew League (MDL), which provides new teams a chance to participate in ESL's Pro League. This year will also include 2 new features: “Next Big Caster” and an All-Star Match.
Whereas the MDL provides amateurs a spot in Pro League, “Next Big Caster” will provide the same opportunity for burgeoning casters via an application, audition process and fan voting.
Second, the MDL will also have its first All-Star Match with fans voting for their favorite player.
Ad renewals in an emerging space like esports are always challenging and great to see Mountain Dew come back for their 3rd year.