TNL ESPORTS BRAND TRACKER 041: Coca-Cola
TNL Take: After Coca-Cola’s most recent partnership with ESWC in France - which was just bought - their next Sponsorship is back with one of their original eSports partners, Riot and League of Legends.
Somewhat similar to Coca-Cola’s deal with Blizzard for the Overwatch launch, fans will be able to watch the 2016 League of Legends Finals in theaters nationwide.
While Overwatch’s content wasn’t exclusive, fans will be able to watch the Finals with their community and get some free Coke swag as well.
The twist in this partnership is that theaters won’t actually hold the 2016 League of Legends viewing event unless a minimum number of tickets are sold.
This allows individual theaters to essentially decide if eSports or a regular viewing would make them more revenue.
I checked a few of the Theaters in the NYC area and most of them have between 75-125 tickets still remaining.
My guess is that 200 tickets sold is the baseline.
Hopefully we will get some numbers on the promotion post launch but great to see Coca-Cola activate in another eSports title.