TWITCH TOP 10 WEEK OF NOV 6TH: LEAGUE STAYS ON TOP
By Feature Writer Jordan Fragen
TNL Take: Welcome back! Every week, The Next Level dives into the past week’s Top 10 Games on Twitch to bring you the key storylines behind the data. Last week, we dove into the League of Legends World Championship, the potential cracks in PUBG’s armor, and whether Overwatch’s World Cup pointed to success for OWL.
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Worlds Maybe Over, but League Stays on Top
Frankly it was initially surprising to see League hold the top spot in such dominant fashion. Despite being the first week of the official off-season, League of Legends was watched for almost double the amount of hours of PUBG despite the fact that both games were streamed for roughly the same number of hours.
However the data suggests that the offseason itself is responsible for League of Legend’s dominance. The majority of the streamers responsible for the most viewer hours were pros. Out of the top 10 channels, 8 were current or former pros.
Without Worlds keeping fans up at all hours of the night and pros regaining some free time, fans flocked to their favorite personalities in droves. Alone, these 8 top channels associated with pros earned over 5.9M viewer hours, nearly ⅓ of all the hours fans spent watching League of Legends in the last week.
Beyond showing the importance of players’ personalities, this data shows that esports provide a meaningful platform for talent discovery. Imaqtpie, Yoda, Dyrus, and Shiphtur are all former LCS stars, but have turned that success into a second career of streaming. In fact, 3 of these 4 all belong to Echo Fox’s memtastic challenger series team Delta Fox. The team’s stated strategy was to acquire the top streaming talent for their challenger roster so it would generate meaningful revenue. Given that these stars are still pulling in the number, it seems to have paid off.
Overwatch League’s Momentum Carried Over Another Week
In last week’s article, we discussed the importance of Overwatch’s viewership during the World Cup. Many looked to it as a barrometer for the league’s potential audience. While the numbers were not outstanding, they certainly helped to clam some of my fears about Overwatch League.
Perhaps more importantly, the excitement about the World Cup and Overwatch League appears to have carried over into this week. Despite all metrics falling from last week (except for hours streamed which rose 20%), the more important comparison is to the weeks before the World Cup.
When compared to the averages for the 4 weeks leading into the World Cup, this week saw a 45% increase in Viewer Hours, a 22% increase in Hours Streamed, a 25% increase in Average Concurrent Viewers, and a 35% increase in Unique Viewers. These numbers are still nowhere close to League, but they are the significant boost that Overwatch sorely needed.
If this becomes a trend rather than a one off boost, Overwatch League may have an extremely bright future ahead of it.
Dota 2 Shows the Importance of Knowing Your Audience
This year marks the start of Valve’s Dota 2 Pro Circuit which is designed to bring more organization and stability to the game. Despite this being an off-week without a major or a minor tournament, the game’s viewership held strong. Compared to last week, Viewer Hours increased 16%, Hours Streamed increased 17%, Average Concurrents increased 11%, and Unique Viewers increased 13%. The only drop was 22% lower peak concurrent viewership, but that is to be expected in a week without a tournament.
What is unexpected however, is where those numbers originated from. Unlike every other game on this list (except current obscure indie hit of the week Get Over It), the predominant language for Dota 2 was not English.
44% of the hours viewed were from Russian speaking channels. Russian channels also held their audiences attention for an average of 55 minutes longer than English channels.
While this may be unsurprising to some, it does point to the importance of looking at the metrics holistically. Should marketers want to reach an Eastern European audience, Dota 2 is currently their best bet.