eSports Week In Review: The 1st $100M Team?, eSports In The Olympics By 2024, 2 Podcasts

ESPORTS WEEK IN REVIEW: THE 1ST $100M TEAM?, ESPORTS IN THE OLYMPICS BY 2024, TWO PODCASTS AND MORE

USA Today "eSports In The Olympics Could Happen Before You Know it" (Photo: USA Today)

USA Today "eSports In The Olympics Could Happen Before You Know it" (Photo: USA Today)

This week The Next Level started the first part of a series on the International High School and Collegiate eSports space, when we may see the 1st $100M eSports team, eSports in the Olympics by 2024 and 2 podcasts.

Next week: A special Brand research report 🎮 💰 📈 🚗 🍔 
 

Here's happened:

MONDAY 04/17

A GLOBAL SCENE: HIGH SCHOOL ESPORTS IN ASIA AND EUROPE - PART 2

Garena Taiwan Campus League (HS and Collegiate)

Garena Taiwan Campus League (HS and Collegiate)

TNL eSports Podcast 019.png

WEDNESDAY 04/19

ESPORTS BECOMES A MEDAL EVENT IN THE 2022 ASIAN GAMES...OLYMPICS ARE NEXT

eSports Becomes A Medal Event In The 2022 Asian Games (Photo: AOC)

eSports Becomes A Medal Event In The 2022 Asian Games (Photo: AOC)

PODCAST LIST

SoundCloud

iTunes

Google Play

Stitcher

TuneIn

 

Have a great weekend!

TNL eSports Podcast 020: alistdaily eSports Summit Interview

TNL ESPORTS 020: ALISTDAILY ESPORTS SUMMIT INTERVIEW

TNL eSports Podcast 020: alistdaily eSports Summit Interview (Photo: alistdaily)

TNL eSports Podcast 020: alistdaily eSports Summit Interview (Photo: alistdaily)

TNL Take: In TNL eSports Podcast 020, I speak with Manouk Akopyan from [a]listdaily during their [a]listsummit In LA which focused completely on eSports.

We chat about:

  • My 13 year background in Gaming and eSports
  • The opportunities in eSports today and tomorrow
  • Why Brands are investing in eSports
  • Brand recommendations  on how to invest
  • eSports Hidden Audience: Young Women
  • The Brand I would love to see invest: Dove
  • The 1 Thing that Brands are doing wrong
  • The bifurcation of eSports across Media: Twitch, YouTube, Twitter, Facebook...and everyone else
  • The Collegiate eSports Opportunity
  • What I fear most about eSports investment

Complete Podcast List:

SoundCloud

iTunes

Google Play

Stitcher

TuneIn

 

Enjoy.

eSports Becomes A Medal Event In The 2022 Asian Games

ESPORTS BECOMES A MEDAL EVENT IN THE 2022 ASIAN GAMES

eSports Becomes A Medal Event In The 2022 Asian Games (Photo: AOC)

eSports Becomes A Medal Event In The 2022 Asian Games (Photo: AOC)

TNL Take: Just about a year ago to the day in The Next Level 006, I said that we were not ready for eSports to be in the Olympics after M&C Saatchi announced their new eSports division and partnership with the 2016 Rio Olympics. Here's what I said:

We Aren't Ready For eSports In The Olympics...Yet (Photo: The Next Level)

We Aren't Ready For eSports In The Olympics...Yet (Photo: The Next Level)

eGames Twitch Viewership (Photo: @mannyanekal Twitter)

eGames Twitch Viewership (Photo: @mannyanekal Twitter)

eSports Doesn't Work In The Olympics Today (Photo: Getty)

eSports Doesn't Work In The Olympics Today (Photo: Getty)

However, looks like my prediction of an eSports event within 10 years though may come true.

In The Next Level 036, while I felt the drop in eSports Investments was good, China is dumping money into the space - article on China and eSports Investment Coming Soon™.

Alibaba's Alisports Division

Alibaba's Alisports Division

Yesterday, the Olympic Council of Asia announced that eSports would be a medal event at the 2022 Asian games, the largest sports event outside of the Olympics.

The 2022 Asian Games will be held in Hangzhou, China - for perspective, Hangzhou's population 9M+ beats NYC 8M+, which would make it the largest city in the US.

OCA's plan is to introduce eSports as demo sport at the Asian Games in Indonesia next year.
Not surprising, Alisports - the Sports division of China's Amazon Alibaba - will work on partnerships and marketing.

So the question everyone is asking - when will eSports be in the Olympics?

I spoke to the USA Today on my thoughts on that and while that quote wasn't included, I absolutely believe that the 2024 Olympics in either Los Angeles or Paris will feature eSports.

Quote From USA Today On eSports In The Olympics (Photo: USA Today)

Quote From USA Today On eSports In The Olympics (Photo: USA Today)

These are the questions that will need to solved for eSports to be included in the 2024 Olympics?

 

/01 WHAT GAMES

One of the questions I get asked most often is "What will be the biggest eSport title 10 years from now?" My reply: "Can you tell me who will be the President of South Sudan in 10 years?"

It's almost impossible to predict. 

Activision-Blizzard is attempting to launch the "NFL for eSports" - for a game that didn't even exist a year ago.

The game also has to be easy enough for a casual viewer to understand and work on TV as well.

If I had to guess, it will almost certainly include FIFA. In another twist, will it include League of Legends - which is owned by Alibaba rival Tencent?

/02 ENOUGH SUPPLY

You can argue that about 10 countries between Asia, Europe, US, Brazil dominate eSports today, will there be enough eSports Athletes from smaller countries like Guatemala or Cameroon 7 years from now? We will have to wait and see.

It's great to see the continued global explosion of eSports. 

To end with one of my favorite quotes: "eSports in 2016 was on caffeine. In 2017, it's on crystal meth"

TNL eSports Podcast 019: Will Fnatic Be The 1st $100M eSports Team?

TNL ESPORTS PODCAST 019: FNATIC RAISES $7M FROM CELTICS, AS ROMA GROUP

TNL eSports Podcast 019: Will Fnatic Be The 1st $100M eSports Team? (Graphic: The Next Level)

TNL eSports Podcast 019: Will Fnatic Be The 1st $100M eSports Team? (Graphic: The Next Level)

TNL Take: On TNL eSports Podcast 019 on SiriusXM Radio with Kevin Knocke:

This week we chat about eSports team Fnatic's $7M Funding round from Celtics/AS Roma Group owner Jim Pallotta.

Why is Fnatic worth so much?
Why is more traditional sports money pouring into eSports?
Do other teams need to copy Fnatic's Business Model?
Will Fnatic be the 1st $100M eSports team?

And lots more fun conversation.