Amazon is the #1 US online retailer and Top 10 overall retailer in the world. 1-hour Amazon Prime delivery is magic. Now combine this with the points above.
Buy Amazon NFL Merchandise for exclusive in game content?
Purchase Amazon NFL Merchandise and then receive discount on NFL tickets?
Many more opportunities here as well.
All of this can be tied together for esports as well. While the examples above can drive engagement for Madden competitive gaming, this could easily translate to other titles and genre's.
Amazon recently snapped up the rights to the US Open in the UK and further adds fuel to the speculation that they will be bidding for English Premier League rights as well. FIFA esports anyone?
While there's no league affiliation, the integration of in game content, merchandising and events could translate to Amazon's suite of games to be released from their game studios.
So how did the first NFL game on Twitch perform?
Not so well with ~10K Average Concurrent Viewership for the game.
For perspective, the Madden NFL Club Championship with the Miami Dolphins drew about 1/3 of that viewership...for esports. More than likely it had to with little promotion or marketing vs. the potential lack of audience.
While it may seem that the whole is greater than sum of its parts, this will still require the blessing of any sports league for full integration.
Hopefully that won't be an obstacle.