eSports Becomes A Medal Event In The 2022 Asian Games

ESPORTS BECOMES A MEDAL EVENT IN THE 2022 ASIAN GAMES

eSports Becomes A Medal Event In The 2022 Asian Games (Photo: AOC)

eSports Becomes A Medal Event In The 2022 Asian Games (Photo: AOC)

TNL Take: Just about a year ago to the day in The Next Level 006, I said that we were not ready for eSports to be in the Olympics after M&C Saatchi announced their new eSports division and partnership with the 2016 Rio Olympics. Here's what I said:

We Aren't Ready For eSports In The Olympics...Yet (Photo: The Next Level)

We Aren't Ready For eSports In The Olympics...Yet (Photo: The Next Level)

eGames Twitch Viewership (Photo: @mannyanekal Twitter)

eGames Twitch Viewership (Photo: @mannyanekal Twitter)

eSports Doesn't Work In The Olympics Today (Photo: Getty)

eSports Doesn't Work In The Olympics Today (Photo: Getty)

However, looks like my prediction of an eSports event within 10 years though may come true.

In The Next Level 036, while I felt the drop in eSports Investments was good, China is dumping money into the space - article on China and eSports Investment Coming Soon™.

Alibaba's Alisports Division

Alibaba's Alisports Division

Yesterday, the Olympic Council of Asia announced that eSports would be a medal event at the 2022 Asian games, the largest sports event outside of the Olympics.

The 2022 Asian Games will be held in Hangzhou, China - for perspective, Hangzhou's population 9M+ beats NYC 8M+, which would make it the largest city in the US.

OCA's plan is to introduce eSports as demo sport at the Asian Games in Indonesia next year.
Not surprising, Alisports - the Sports division of China's Amazon Alibaba - will work on partnerships and marketing.

So the question everyone is asking - when will eSports be in the Olympics?

I spoke to the USA Today on my thoughts on that and while that quote wasn't included, I absolutely believe that the 2024 Olympics in either Los Angeles or Paris will feature eSports.

Quote From USA Today On eSports In The Olympics (Photo: USA Today)

Quote From USA Today On eSports In The Olympics (Photo: USA Today)

These are the questions that will need to solved for eSports to be included in the 2024 Olympics?

 

/01 WHAT GAMES

One of the questions I get asked most often is "What will be the biggest eSport title 10 years from now?" My reply: "Can you tell me who will be the President of South Sudan in 10 years?"

It's almost impossible to predict. 

Activision-Blizzard is attempting to launch the "NFL for eSports" - for a game that didn't even exist a year ago.

The game also has to be easy enough for a casual viewer to understand and work on TV as well.

If I had to guess, it will almost certainly include FIFA. In another twist, will it include League of Legends - which is owned by Alibaba rival Tencent?

/02 ENOUGH SUPPLY

You can argue that about 10 countries between Asia, Europe, US, Brazil dominate eSports today, will there be enough eSports Athletes from smaller countries like Guatemala or Cameroon 7 years from now? We will have to wait and see.

It's great to see the continued global explosion of eSports. 

To end with one of my favorite quotes: "eSports in 2016 was on caffeine. In 2017, it's on crystal meth"