eSports Week In Review | Auto Brands Race Into eSports, TNL Podcast 021

WEEK IN REVIEW | AUTO BRANDS RACE INTO ESPORTS, TNL ESPORTS PODCAST 021: BEYOND THE WHISTLE INTERVIEW

An eSports Event (Photo: alistdaily)

An eSports Event (Photo: alistdaily)

TNL Take: It was a short week on The Next Level in preparation for this week's 3 big Exclusive stories:

/01 Incredible eSports and March Madness Brand research study in conjunction with a top global Ad Agency Wunderman, part of the WPP Family

/02 An analysis of Morgan Stanley's "research" on their Year 1 revenue estimates for Activision-Blizzard's Overwatch League aka the NFL for eSports

/03 Every Brand involved with EA Madden's NFL's Club Series with Pro Teams

and maybe something even more....

 

Here's what we covered this week:

 

MONDAY 4/24

TNL ESPORTS PODCAST 021: BEYOND THE WHISTLE INTERVIEW

TNL eSports Podcast 021: Beyond The Whistle (Photo: The Next Level)

TNL eSports Podcast 021: Beyond The Whistle (Photo: The Next Level)

TNL Take: These are the best Podcast show notes I've ever seen so it's a direct copy from the McCants Sports website  run by President Odell McCant's and was a fantastic chat. Hope you enjoy it.

TNL Take: Last June, I wrote in The Next Level 012 about the lack of eSports investment from Auto Brands, considering the massive amount the category spends in overall Advertising and Sponsorship to the exact demographic that eSports reaches: Young Males.

Outside of the partnership that Turtle Wax did with OpTic Gaming - and GEICO's ownership of the Insurance space within eSports - almost no other spending had been done. 

Turtle Wax First Partnership With OpTic Gaming (Photo: Turtle Wax)

Turtle Wax First Partnership With OpTic Gaming (Photo: Turtle Wax)

Ford and Forza (Photo: Turn 10 Studios)

Ford and Forza (Photo: Turn 10 Studios)

Things are only accelerating - no pun intended - in 2017.

Audi signed a rumored $750,000 to sponsor Danish team Astralis - although that price tag is probably overestimated - it's still a big move for the Auto industry and Audi's 2nd eSports investment year-over-year.

Audi and Astralis Sponsorship (Photo: Astralis)

Audi and Astralis Sponsorship (Photo: Astralis)

In a super smart move, Audi also picked up the team in their cars on the way to the ELEAGUE Major.

Astralis Getting Picked Up In Audi's (Photo: Audi)

Astralis Getting Picked Up In Audi's (Photo: Audi)

Based on TNL's 2017 Q1 Brand Tracker report, in addition to repeat Brands like Audi and Geico, Turtle Wax re-signed their deal with OpTic Gaming  and new Brands like NAPA Auto Parts took part in the EA Madden Club Series.

TNL Infographic 032: Q1 2017 Brands and eSports (Source: The Next Level, Graphic: Jordan Fragen)

TNL Infographic 032: Q1 2017 Brands and eSports (Source: The Next Level, Graphic: Jordan Fragen)

[Ed: In an Exclusive Research study between Wunderman and The Next Level to be released shortly, there's extraordinary data that reinforces the ROI and reason that Auto Brands should invest further in eSports]

 

NEXT WEEK ON THE NEXT LEVEL
 

  • EXCLUSIVE: WUNDERMAN AND THE NEXT LEVEL ESPORTS AND MADNESS RESEARCH
  • MORGAN STANLEY'S "RESEARCH" ON THE OVERWATCH LEAGUE
  • ALL BRANDS THAT SPONSORED EA MADDEN'S CLUB SERIES
  • 2017 COLLEGIATE ESPORTS REPORT: PART 3

And more.......