BRANDS INVESTING IN ESPORTS ON PACE TO DOUBLE 2016
What's been the most surprising to me - in a good way - are brands continuing to investigate and increase their investment in the space with 50+ brands last year.
Through the first half of 2017, 60+ brands have jumped in and at current pace should double 2016's total.
The biggest category increases?
Auto, Alcohol and Beverage, some of the top overall brand spenders. This is fantastic to see and more news on the horizon should help spur more brands sitting on the sidelines to get in the game.
[Edit: This list will be formatted by category and brand shortly]