2017 eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs

ESPORTS TV RATINGS: DISNEY XD PULLS AHEAD WITH 28 PROGRAMS

eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs (Photo: ESL)

eSports TV Ratings: Disney XD Pulls Ahead With 28 Programs (Photo: ESL)

TNL Take: To reiterate one of the main themes of eSports in 2017: the bifurcation and distribution of content across TV and Digital platforms.

By far the biggest increase in TV programming has come from the House of the Mouse: Disney

 

2017 DISNEY NETWORKS ESPORTS TV RATINGS

2017 Disney Networks eSports TV Ratings (Infographic: The Next Level)

2017 Disney Networks eSports TV Ratings (Infographic: The Next Level)

DISNEY XD

After announcing a Gaming programming slate and partnership with ESL, DisneyXD has aired 28 eSports events/programs over the past month.

The Next Level feature writer Jordan Fragen will have an in depth look at Disney XD next week but a few quick points:

  • DisneyXD as released by far the largest amount of eSports related content in a 1 month span
  • The EVO Smash Brothers Finals repeat garnered 80% of the Live Finals viewership - 2 weeks later and with a 9:30PM Sunday time; that's pretty remarkable
  • Interesting to see Disney "share" eSports between ESPN and DisneyXD and allows them to target different advertisers against the same content as the networks have different demographics

 

2017 ESPORTS TV RATINGS

2017 eSports TV Ratings (Infographic: The Next Level)

2017 eSports TV Ratings (Infographic: The Next Level)

 

CBS

After debuting with a whopping 4M+ total viewers, Candy Crush has steadily dropped and is about half off its peak, averaging ~2.2M viewers over the past month.

Although Candy Crush has dropped significantly, this past Sunday's ratings doubled last year's 9PM comparison against Madam Secretary.

 

NBC

Rocket League was shown across a few different NBC regional networks (Chicago, Philadelphia, etc.) over the past few weeks and will have a further update once all events have completed.

 

Currently, eSports TV programming in 2017 has tripled 2016's total and we still have 4+ months left in the year.

The Biggest Weekend For eSports On TV

THE BIGGEST WEEKEND FOR ESPORTS ON TV

EVO 2017 Finals (Photo: EVO, Robert Paul)

EVO 2017 Finals (Photo: EVO, Robert Paul)

TNL Take: What a weekend for eSports content across multiple platforms.

Whether you were at the beach watching on your phone, on your laptop pretending to do work in a coffee shop, or throwing back a cold one at a bar - there was a plenty of eSports content to watch.

Here's what was on Twitch alone:

eSports on Twitch This Weekend (Photo: Twitch)

eSports on Twitch This Weekend (Photo: Twitch)

That's not even including the biggest Fighting event of the year, EVO:

EVO Weekend Schedule On Twitch (Photo: EVO)

EVO Weekend Schedule On Twitch (Photo: EVO)

And that's still not even including similar content streamed on additional platforms like YouTube Gaming, Twitter and Rocket League on ESPN3.

While all that content may seem like a good thing, we'll get to that shortly.

Let's see how TV performed.

TNL Infographic 052: 2017 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 052: 2017 eSports TV Ratings (Infographic: The Next Level)

 

This weekend saw the most amount of eSports on TV to date with 5 programs including replays.

 

EVO 2017 ON ESPN2

While some headlines may say "EVO dropped from last year", it was a paltry 20K viewers or 10% from last year and there's clearly two reasons why: A ton more content conflict than last year and #WinterIsComing

What's also interesting is that the EVO Street Fighter V Finals were also broadcast on DisneyXD adding another 101,000 viewers and surprisingly wasn't mentioned in most press.

 

SUPER SMASH BROS. ON DISNEYXD

This one is by far the most surprising one for me.

The total viewers 184,000 beat the EVO Street Fighter V Finals on ESPN2 which is amazing. While the 18-49 numbers were the lowest % of any eSports program over the last 2 years, that should be expected based on the demographic of the DisneyXD audience which skews younger. 

Programming it at 6PM on a Sunday during dinner hour - so the younger viewers could watch it - was a very smart move.

Again, also not touted in the press was that this was also shown on ESPNU. While the viewership was negligible, the content is great for that audience.

[Edit: New feature writer Jordan Fragen will have a deeper analysis on EVO 2017 overall and DisneyXD next week].

In the perfect timing department, on Monday ESL announced a programming partnership with DisneyXD.

Who's next on the TNL eSports Guest Podcast series being recorded today?

This handsome gentleman, Craig Levine, CEO of ESL North America and we'll discuss this new partnership and a whole lot more.

Next on TNL eSports Guest Podcast Series: Craig Levine, CEO of ESL North America (Photo: ESL)

Next on TNL eSports Guest Podcast Series: Craig Levine, CEO of ESL North America (Photo: ESL)

 

CANDY CRUSH ON CBS

Seeing Candy Crush on a major network during primetime on a Sunday night is amazing for the simple fact that if you told someone this would be on TV 3 years ago, they would think you're crazy.

Is Candy Crush an eSport? What's an eSport? Capital S or lower case s? Wait, Street Fighter isn't an eSport?!?! I'll let the "endemic journalists" debate these critical topics.

Episode 2 saw a drop of 1M+ total viewers but again that reason is fairly easy: #WinterIsComing

 

WHAT'S THIS ALL MEAN?

More eSports content on major networks and multiple platforms is good to increase the mainstream exposure to a new audience.

Without getting too much into Tao Te Ching, I believe in the duality of life: with every positive, there is some equal negative.

Why would all these tournament and event organizers plan so much on the same weekend? Why program any content against that tiny show about dragons that no one watches? Is there a big enough audience currently to consume this much content to make it viable to brands and media companies who would buy this content?

 

As always, time will tell.

The CW Tops 2017 Q2 eSports TV Ratings

THE CW TOPS Q2 ESPORTS TV RATINGS

The CW's H1Z1 Tops Q2 eSports TV Ratings (Photo: Daybreak Studios)

The CW's H1Z1 Tops Q2 eSports TV Ratings (Photo: Daybreak Studios)

TNL Take: As we close out the first half of 2017, we've seen more eSports programming on TV than all of 2016.

TNL Infographic 047: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 047: 2017 Q2 eSports TV Ratings (Infographic: The Next Level)

THE CW: 

The CW again takes the top spot just like they did last year, this time around the popular game H1Z1. The CW is in more households than other networks on the list however I'd still point out the one major difference: scheduling.

The H1Z1 event aired on Thu at 9PM aka Prime Time viewing.

 

ELEAGUE/TURNER

ELEAGUE launched a new eSports series around Street Fighter that did exceptionally well considering it was the games first major television debut and the lack of support that Capcom has provided in supporting the FGC (Fighting Game Community) - that looks to be changing however.

TNL Infographic 048: ELEAGUE TV Ratings History (Infographic: The Next Level)

TNL Infographic 048: ELEAGUE TV Ratings History (Infographic: The Next Level)

This past weekend, ELEAGUE held their "Clash For Cash" rematch Counter-Strike event between Astralis and Virtus Pro, the teams that were in the Finals which set Twitch viewership records.

This event wasn't even close to the previous Counter-Strike finals on both TV and Twitch.

TNL Infographic 049: ELEAGUE Counter-Strike TV Ratings History (Infographic: The Next Level)

TNL Infographic 049: ELEAGUE Counter-Strike TV Ratings History (Infographic: The Next Level)

Even the scheduling seems odd.

The same weekend held Dreamhack (major event), CWL Anaheim (major Call of Duty event) and CEO (major fighting event) - on top hundreds of hours of gaming and eSports content related to E3 which ended last week.

Why not hold it the following week or with less content clutter?

The canary in the coal mine for advertising is renewals - aka Brands got value from their investment and will spend again with you. 

There were 0 Non-Endemic Brand deals for "Clash For Cash".

ELEAGUE's new season around Injustice 2 will be telling to see if Buffalo Wild Wings, Arby's, Credit Karma, GEICO and others come back.

2017 eSports TV Ratings: FIFA on ESPN2, ELEAGUE Street Fighter Tops 300K

2017 ESPORTS TV RATINGS: FIFA CHAMPIONSHIP ON ESPN2, ELEAGUE STREET FIGHTER TOPS 300K

Vitality Rockyy Wins the 2017 FIFA Ultimate Team Championship in Berlin (Photo: EA Sports)

Vitality Rockyy Wins the 2017 FIFA Ultimate Team Championship in Berlin (Photo: EA Sports)

TNL Take: After last week's EA Madden NFL's 2017 Championship on the NFL Network, this week saw EA's FIFA Ultimate Team 2017 Championship take place in Berlin on ESPN2 as well as ELEAGUE's Playoff Preview show for this Friday's Street Fighter V Invitational Playoffs.

Here's how they performed:

TNL Infographic 040: 2017 eSports TV Ratings (Infographic: The Next Level)

TNL Infographic 040: 2017 eSports TV Ratings (Infographic: The Next Level)

Vitality Rockyy (Photo: Team Vitality)

Vitality Rockyy (Photo: Team Vitality)

  • EA FIFA: After 32 players battled it out in Berlin over 2 days, Corentin “Vitality Rockyy” Chevrey won the 2017 FIFA Ultimate Team Championship taking home $160,000.  With a full season of competitive play, $1M+ dedicated to FIFA prize pools and a Saturday 11AM time slot on ESPN - still failed to draw a lot of viewers with only 40,000 total and 19,000 in the 18-49 demo.

For comparison, last years 2016 FIWC (FIFA Interactive World Cup) - the big FIFA finals if you will - drew 46,000 total viewers on Fox Sports 1, which has almost the same household penetration as ESPN2.

This year's 2017 FIWC will be provide a decent baseline to see EA's efforts in relation to TV viewership.

 

ELEAGUE's Street Fighter V Invitational Playoffs (Photo: Turner)

ELEAGUE's Street Fighter V Invitational Playoffs (Photo: Turner)

  • ELEAGUE Street Fighter: The fighting game continues to grow with this week's show hitting 330,000 total and 177,000 viewers in 18-49.  This makes it ELEAGUE's highest rated show for 2017 and the 4th highest rated show across their various programming since starting in 2016.  

The "preview/highlight" shows tend do perform well in addition to only being 1 hour and ending at 11 PM; which would help increase the viewer numbers as well.  

This weekend's playoffs will be another good test to see if can now beat the 350,000 viewer mark.

 

Including replays, 2017 has now seen 25 eSports programs on TV at the end of May - whereas 2016 saw 22 in total.