ROCKET LEAGUE'S RATINGS SCORE FOR ELEAGUE
TNL Take: This week we look at the last two weeks with the launch of the ELEAGUE Cup: Rocket League.
Well done ELEAGUE.
Not surprisingly, the premiere performed well, ranking it the #4 show behind only The CW which is in a lot more households than TBS.
As Rocket League is completely family friendly, Turner was able to close several brand deals including new entrants Cheez-It, Boost Mobile and Navy Federal Credit Union.
What's also not surprising is that this past week - which hit #2 for the year - wasn't an actual esports event but rather content shot around the ELEAGUE Cup aka shoulder programming.
Here's an example of Rocket League's content:
Not only is Rocket League easy to watch, the game and teams are starting to build their own storylines - just like traditional sports. Further, this wasn't the normal multi-hour tournament but rather just 1 hour long which works well at the Friday 10PM time-slot.
Expect more content of this type from ELEAGUE.