Vivendi and Canal Group Partner With ESL

VIVENDI AND CANAL GROUP PARTNER WITH ESL

Vivendi and Canal Plus Partner With ESL (Photo: Vivendi)

TNL Take: Someone on the ESL Business Development team has been pretty busy.

Over the past six weeks, ESL has signed a partnership deal with Yahoo eSports, a five-year African TV distribution deal; and now ESL’s next strategic deal is with France’s Vivendi and Canal Group Media groups.

From a Media and eSports investment side, this follows on the French Media deal last week with Webedia buying ESWC and other assets, Spanish Media company Mediapro buying an eSports League and Ginx TV receiving $4M from Sky TV/ITV.

Just follow the eSports money.

Let’s look at the various components of this deal:

 

/01 OFFICIAL ESPORTS LEAGUE

ESL Championnat National (Photo: ESL)

The partnership provides for the launch of the first official eSports League based around the ESL's existing Championnat National.

But here’s the catch: What games involved are still TBD.

 

/02 CANAL GROUP TV

CANAL GROUP (Photo: CANAL GROUP)

This is the bigger part of the deal.

CANAL Group will get to use the partnership to distribute eSports content across it's Channels, subsidiaries and outlets.

 

/03 ESPORTS CONTENT

Game Fever eSports Documentary (Photo: Canal Group)

CANAL Group has also announced the launch of the Canal eSports Club, a new TV show as well as a special documentary called Game Fever, which will be broadcast in Prime Time in October.

 

/04 VIVENDI SUBSIDIARIES

Vivendi Companies (Photo: Vivendi)

Vivendi will also support eSports the via its subsidiaries, Universal Music Group and video streaming site Dailymotion - hint, hint - and live events such as L’Olympia and Digitick.

 

/05 VIVENDI GAMING ASSETS

Vivendi Gaming Assets Ubisoft and Gameloft (Photo: Vivendi)

Vivendi currently owns top mobile Gaming publisher Gameloft and a majority stake in Ubisoft.

While Gameloft has seen limited eSports involvement, Ubisoft is starting to increase their presence with the ESL Rainbow Six Pro League.

Don’t be shocked if an Ubisoft title becomes part of the official French league.

 

/06 TEAM VITALITY

Team Vitality Sponsored by CANAL (Photo: Team Vitality)

CANAL Plus is also a Sponsor of French eSports squad Team Vitality.

You can easily see integration of their content across the touch points above as well.

 

Nicely done ESL team - now gimme a week off.