TNL ESPORTS BRAND TRACKER 046: FYM Hot Sauce and compLexity
TNL eSports Brand Tracker 046: FYM (Photo: FYM Hot Sauce)
TNL Take: No you read that correctly.
A hot sauce company has partnered with one of NA's biggest eSports teams, compLexity.
There weren't many details on the Sponsorship but I think there's a cooler story here.
FYM started out as a Kickstarter project back in 2014. This is actually their second eSports team partnership having first worked with DOTA 2 squad Team NP back in October.
FYM Hot Sauce and Team NP (Photo: FYM Hot Sauce)
compLexity GM Kyle Bautista said that he saw the FYM on the front page of Reddit and then again not only talking about eSports sponsorships - but trolling on Reddit - and realized he got the eSports opportunity.
That's so awesome.
I root for the underdog and to those that say I'm going to do something no matter what it takes.
Well done FYM.