TNL eSports Brand Tracker 018: Coca-Cola and Overwatch

TNL ESPORTS BRAND TRACKER 018: Coca-Cola and Overwatch

(Photo: Coca-Cola)

TNL Take: Overwatch lands another launch promotion.

Coca-Cola and Blizzard Entertainment are teaming up with movie theaters across North America and Europe for fans to watch a collection of Overwatch content on the big screen: Overwatch cinematics, animated shorts, and hero trailers.

Attendees will also get a behind-the-scenes look at the heroes and lore of the Overwatch universe and what eSports fans love the most:

Free swag.

Great use of Branded Content and perfect fit with Overwatch's Loot Boxes as well: