TNL ESPORTS BRAND TRACKER 013: Old Spice and Rocket League Season 3 Sponsorship
Old Spice Sponsors Rocket League Season 3 (Photo: RLCS Twitter)
In the gaming community, Old Spice is known for their wacky advertising. Their last campaign, "Nature Adventure," had Old Spice strapping a camera on a guy and leaving him in the woods for a few days, where he was instructed to follow TwitchTV chat commands.
I retroactively feel bad for him already.
Really, just watch this (Video: YouTube)
In early Feburary, Old Spice launched their sponsorship of the Rocket League Championship Series (RLCS). With that, they join Brisk as the second non-endemic sponsor of the league.
Outside of the normal in-game branding, the the sponsorship also has a "Player of the Week" feature showcasing the top highlights. While it doesn't seem like Old Spice's usual zaniness, it's still a fun step for the brand.
Don't Smell Yourself Short! (Photo: Twitch)
One thing that would have been cool to see given the other thing that Old Spice is known for: Terry Crews.
Terry has getting heavily involved in the gaming space for the last few months - between his fan-driven fight to voice heavily anticipated Overwatch character Doomfist (!?!), to hyping up another game that he loves to play with his son:
14.5M views on his Facebook livestream (Terry Crews' Facebook page, https://www.facebook.com/realterrycrews/videos/1186457948041229/)
What could the future look like for Old Spice?
It would be great to see Old Spice give Terry an outlet for his passion, he's obviously a few huge fan of these games and the more importantly: involvement with the community.
Psst.....Old Spice.....Overwatch. You could have so much fun with it.
Terry Crews' Playing Rocket League (Photo: YouTube)
What could this look like? Actually, a few months ago Old Spice ran a Brazilian Overwatch tournament featuring wacky antics and (to a lesser extent) Terry Crews.
Literal safari costumes. (Photo: IGNBR TwitchTV Channel)
Well, they didn't really get Terry Crews but...
Very reminiscent of the "Shaq-Face" that Turner's ELEAGUE uses (Photo: Twitch)
This seemed to be a hit over in Brazil.
Let's get something similar up and running in the States, Old Spice.