TNL Esports Brand Tracker 004: Toyota

TNL Take: Another week for Overwatch League and another brand partnership announced with Toyota.  While Toyota in game placement was seen during Week 1 however the official announcement came last week. 


The terms of the deal weren't revealed but based on other Overwatch League brand deals to date was fairly significant. Toyota's integration includes:

Great news to see a huge brand like Toyota make the esports investment and Auto continues to be a hot category.