TNL Take: State Farm has been a long time sponsor of the NBA and WNBA and now they're taking it one step further with the NBA 2K League.
As an official partner of the NBA 2K League, the integration includes multiple elements including pregame segments called Game Mode that capture strategy and insights from NBA 2K League players on Twitch broadcasts throughout the season. State Farm will also have a weekly highlights segment called Game Time on NBA2KLeague.com; both Game Mode and Game Time will extend to League social channels. State Farm will also receive courtside signage during in-season tournaments and NBA 2K League Finals games.
“We’re enthusiastic about esports and the NBA 2K League was an exciting way to extend our working relationship with the NBA,” said Ed Gold, Advertising Director, State Farm.
State Farm is the latest company to become an official partner of the NBA 2K League along with Intel, Dell, HyperX, and Scuf Gaming.
Now that the season is underway, it'll be interesting to see how many more league sponsors are garnered now that viewership has plateaued to about ~2,000 per game. While viewership isn't the only critical element for these types of deals, it will be good to see an increase as the season progresses.