TNL eSports Brand Tracker 016: First Student and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 016: FIRST STUDENT AND MADDEN PRO TEAM CLUB SERIES

First Student and Buffalo Bills Madden Pro Team Club Series (Photo: Buffalo Bills)

First Student and Buffalo Bills Madden Pro Team Club Series (Photo: Buffalo Bills)

What would be your first guess on what First Student does?

Student loans? Student housing?

Rotating banner advertisment (Photo: Youtube)

Rotating banner advertisment (Photo: Youtube)

Even after watching the entirety of the Bills Club Series Championship broadcast (5 hours), I still have no idea what they do.

The only thing I and the other viewers had to go off of was 1 instance where this line was said:

“Brought to you by First Student. First Student: Caring for students today, tomorrow, together."

That's Buffalo (Photo: YouTube)

That's Buffalo (Photo: YouTube)

What? I’m still confused.

First Student Countdown Clock Placement (Photo: YouTube)

First Student Countdown Clock Placement (Photo: YouTube)

Turns out they run charter buses.

While it’s great to see involvement from partners of traditional sports franchises, maybe some info on what the Brand actually does would help drive awareness.

 

You gotta start somewhere.

TNL eSports Brand Tracker 014: NOCO and Madden Pro Team Club Series

TNL ESPORTS BRAND TRACKER 014: NOCO AND MADDEN CLUB SERIES

NOCO (Photo: NOCO)

NOCO (Photo: NOCO)

TNL Take: Let’s try this exercise again. NOCO. Who are they, what do they do, don’t use Google?

Nothing? No idea? Perfect, they have a great opportunity then.

For reference, NOCO is a long-time partner of the Buffalo Bills - they’re an energy company that also runs a series of convenience stores in the Northeast USA/Canada area.

Rotating banner advertisement (Photo: Youtube)

Rotating banner advertisement (Photo: Youtube)

 There really wasn’t much done with the brand during the Buffalo Bills Madden Club Series Championship except the banner advertisement (Above) and logo on a bracket (Below).

Bracket advertisment (Photo: Youtube)

Bracket advertisment (Photo: Youtube)

Not even a verbal mention of the brand by either of the commentators. Former Bills player turned CBS analyst Steve Tasker was on location - why not have him run down to a NOCO store or something?

As always, great to see another new Brand enter eSports and hopefully a test for a deeper sponsorship next time.