NETGEAR Partners With Overwatch League Team Seoul Dynasty

TNL Take: With Overwatch League set to debut today there was a flurry of news during yesterday's Media day including a 2-year Twitch distribution deal as well as another brand partner.

Earlier this week with the launch of Nighthawk® Pro Gaming (NPG) , NETGEAR is establishing deeper ties with the esports community and struck a partnership deal with Overwatch League team Seoul Dynasty.

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While the Nighthawk brand was established in 2013, this is the first major investment by NETGEAR to focus primarily on the esports and Pro marketplace mentioned KSV Esports, the parent company of Seoul Dynasty.

"Netgear is well aligned with Seoul Dynasty - we both share an obsessive focus on performance. We are both committed to do all we can to enable our players to perform at their very best" said KSV Esports co-founder and COO Kent Wakeford speaking with The Next Level.

Interesting to note: Of the 4 deals closed with Overwatch League (HP and Intel for the League), Jack in the Box for Dallas Fuel and now NETGEAR for Seoul Dynasty, 3 of them are Endemic brands.

Now that OWL distribution is locked in, hopefully will become easier for both the league and teams to attract Non-Endemic brands.

2017 Brand Update: 5 Endemic Brand Deals

2017 Brand Update: 5 Endemic Brand Deals

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TNL Take: 2017 is firing on all cylinders across the eSports ecosystem and looks like 2016's 50+ Non-Endemic Brand Deals could easily be broken this year.

I don't normally cover Endemic Brands however 5 deals - and some are big deals at that-  in the first 3 weeks of the year requires some attention.

 

/01 DELL PARTNERS WITH ELEAGUE

Dell Alienware Aurora (Photo: Dell)

Dell is now the Exclusive PC hardware provider for ELEAGUE, which will use the Alienware Aurora with Dell 24-inch 144Hz gaming monitor during competitive play.

 

/02 CELTICS'S JEREBKO'S ESPORTS TEAM BECOMES THE "5-HOUR ENERGY OVERWATCH TEAM"

Renegades Team Becomes 5-Hour Energy Overwatch Team (Photo: Detroit Renegades)

In September Boston Celtics Forward Jonas Jerebko bought eSports team Renegades and moved them all to a group house in Detroit.

Looks like he'll have some help with the electric bills. 

Not only is 5-Hour Energy sponsoring the full Detroit Renegades roster of teams, which includes Counter-Strike and Smash, their Overwatch team will now be called "The Detroit Renegades 5-Hour Energy Overwatch Team"

 

/03 ASUS ROG SPONSORS ECHO FOX

ASUS CMO Vivian Lien and Echo Fox Owner Rick Fox (Photo: ASUS)

Nothing is going to slow Rick Fox down. 

Fox's eSports team Echo Fox landed a PC hardware partner with ASUS ROG's (Republic of Gamers) line of of products.

It's a multi-year deal and becomes Echo Fox's 7th Sponsor - although it looks like the Gemini deal is no longer active.

 

/04 COUNTER LOGIC GAMING SPONSORED BY CORSAIR

Corsair Partners With Counter Logic Gaming (Photo: Counter Logic Gaming)

CORSAIR will be the exclusive provider of PC and Console hardware like keyboards, mice, and headsets for Counter Logic Gaming.

 

/05 GFUEL PARTNERS WITH ELEAGUE

GFUEL Partners With ELEAGUE (Photo: GFUEL)

GFUEL partners with ELEAGUE to become the official Energy Drink and also gets naming rights to the studio which will be renamed GFUEL ELEAGUE Arena.