TNL eSports Brand Tracker 024: G2 eSports and Vodafone

TNL ESPORTS BRAND TRACKER 024: G2 ESPORTS AND VODAFONE

TNL eSports Brand Tracker 024: G2 eSports and Vodafone (Photo: G2 eSports)

TNL eSports Brand Tracker 024: G2 eSports and Vodafone (Photo: G2 eSports)

TNL Take: Top European team G2 eSports was one of the earliest Western teams to get sponsored by a Telco having worked with Vodafone last year with their League of Legends team.

G2 eSports has now extended their partnership on a global scale, in addition to adding a Vodafone CS:GO roster to their squad.

G2 eSports Vodafone Counter-Strike Team (Photo: G2 eSports)

G2 eSports Vodafone Counter-Strike Team (Photo: G2 eSports)

Vodafone also launched a TV show on MTV that gave a peek into the lives of G2 Vodafone players.

What you have in your pocket or purse is the most powerful communication device ever invented to date.

 

It's shocking that more Telco brands's haven't invested in eSports considering it's literally their exact target audience and that Purchase Intent vs. Traditional Sports is higher. Come on in, the water is warm.

TNL eSports Brand Tracker 026: Sennheiser and Team Sponsorships

TNL ESPORTS BRAND TRACKER 026: Sennheiser and Team Sponsorships

TNL eSports Brand Tracker 026: Sennheiser (Photo: Sennheiser)

TNL Take: Apple bought Beats for $3.2B last year.

The US Head/Earphone market is estimated at $13B+ this year.

There's a lot of money to made here and Gaming has had Endemic Brands for a long time. Now the larger players want a piece of this pie.

While Dolby doesn't make hardware themselves, they've already invested in eSports with an Overwatch tournament.

Sennheiser is upping their investment in eSports with two new team sponsorships:

Method Gaming

TNL eSports Brand Tracker 026: Sennheiser (Photo: Method Gaming)

Reunited Gaming

This is in addition to Sennheiser's previous sponsorships of G2 eSports, Alliancemousesports and FlipSid3 Tactics.

Both Method and Reunited have Overwatch teams.

Anyone else starting to see a pattern here?