TNL eSports Brand Tracker 035: Hot Pockets and Nadeshot

TNL ESPORTS BRAND TRACKER 035: Hot Pockets

TNL eSports Brand Tracker 033: Hot Pockets (Photo: @XPBoomer)

TNL Take: In 2011, Matt Haag was 19 years old and working at McDonald's.

By 2015, Matt "Nadeshot" Haag was 22 years old making $1M a year from eSports, playing Call of Duty for top team OpTiC Gaming and had a feature story on the NY Times cover.

Nadeshot NY Times (Photo: NY Times)

Hi Mom, I made it.

While Nadeshot retired from eSports at the ripe age of 23 last year, he's moved onto using his Brand he built up with Call of Duty to expand into content creation across multiple games and platforms.

There wasn't any press around this and looks like a straight up Sponsorship/Commercial deal.

The commercial also features another YouTube Gamer Goldglove as well as the Komodo Food Truck.

For what it's worth, that video is the most viewed on Hot Pocket's YouTube channel by a margin of 1M views.

Hot Pockets and Nadeshot (GIF: Reddit)

Hot Pockets and Nadeshot (GIF: Reddit)

TNL eSports Brand Tracker 033: Hot Pockets and eSports Arena

TNL ESPORTS BRAND TRACKER 033: Hot Pockets

TNL eSports Brand Tracker 032: Hot Pockets (Photo: Hot Pockets)

TNL Take: Hot Pockets may be permanently connected to Jim Gaffigan in my head.

Hot Pockets are awesome and now the Nestle owned Brand is moving into eSports. The company is sponsoring a two day event at eSports Arena in Santa Ana featuring top YouTuber's playing a variety of games.

In addition to eSports Arena, Hot Pockets will also be doing a Twitch live stream with announcer's calling the tournaments.

They even had a design agency make a custom GIF Photo Booth just for the event.

A happy Dad and Kid (GIF: Hot Pockets)

Great overall execution with Hot Pocket's first eSports investment. 

In the "microwaveable pizza type product" category, Hot Pockets was actually second.

General Mill's Totino's Pizza Rolls Brand had a Call of Duty $50K Tournament in November 2015 - hence why not in TNL eSports Brand Tracker for 2016.

Totino's Call of Duty Sponsorship (Photo: Totino's)